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Volvo Reveals 'Concept You' at Frankfurt Auto Show

Normal 0 false false false EN-US X-NONE X-NONE Volvo recently announced a new brand strategy called "Designed Around You", which it described as an approach to understanding people, giving them a luxury experience that is a little more human-oriented--while at the same time linking firmly to its heritage of building safe and dependable cars. 

Billed as an evolution of the Concept Universe, the latest forward-looking design out of Volvo is the Concept You, unveiled this week at the 2011 Frankfurt Auto Show.  The Concept You features a coupe-like profile, high-tech control features, a luxurious interior, and a focus on Scandinavian design. Volvo says the Concept You, as the name implies, was designed around the buyer's needs and wants, including new ways of remaining connected to the web while in the car, improving the entertainment and comfort of the car, and integrating design with functionality.

An "air-powered" sound system from Alpine uses a "FreshAir" subwoofer to bring in air from outside the car to improve the sound of the system while cutting weight compared to traditional sound systems. The Concept You control center integrates a touchpad-based control system to take the place of buttons and dials, while a Driver Information Monitor and heads-up display relay key information. Even the steering wheel has integrated touch screens.

Truly futuristic features are also present: a touch screen in the center console stays in "sleep mode" until the driver looks at it--cameras follow eye movements and turn it on as needed. Another sensor monitors hand movements and engages the infotainment system's control mode. Data can be moved from one screen to another through gestures, and can send and receive data from rear-seat passengers via the the same screens. There's even an in-car file transfer system.

While all of these features are still in the development phase, Volvo's current vehicles have their fair share of technology.  Check out the new and pre-owned Volvo vehicles available in Indianapolis at Tom Wood Volvo!

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